“As a professional, your reputation is your most valuable career asset.  Whether you’re climbing the ladder at your current company or seeking a new job, in today’s fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you’ll make yourself a must-have, can’t-fail professional – and you’ll do it without having to be someone you’re not.”

Excerpt from the book: Career Distinction by William Arruda & Kirsten Dixson

Some members of the Landau Leadership team attended an informative Brand Management presentation at a Leadership Conference at Albright College and learned about a great new tool, the Online Identity Calculator.

From the Online ID Calculator website:

“Today, if you don’t show up in Google, you don’t exist. Whether you are applying for a new job, being considered for a board position or trying to get a date, you can count on being Googled. So knowing what Google says about you and proactively managing your personal brand online is critical to success.

Our Online ID Calculator‚™ is the first and leading tool that will help you make sense of your Google results and give you advice on how to build a stellar online identity that’s aligned with your real-world personal brand.

Take the essential first step and assess where your online identity stands right now. “

Manage your online identity and personal brand with the Online Identity Calculator